Any designer should tell you that the user experience matters most. It’s what we’re supposed to be designing for, first and foremost. Another reason that card-based design has resonated so well, and will continue to do so for the foreseeable future, is because it helps the user experience. And that encourages site visitors to keep coming back to your site, which in turn leads to them spending a longer time there, which finally leads to more conversions!
A great user experience centers around people being able to find their way around your site without any friction; basically, they should find what they want to find immediately and with no headaches. (read more)